[kath-uct]

v. to invest emotion or feeling in a particular idea, object, or another person

To invest emotion or feeling in something can be easy or difficult, however, it is always hard to lose that something. When we fall in love with something or someone it is like a piece of us is invested in it or them. We feel emotionally attached. One can have a tough time letting go or losing that piece of themselves that is invested in something else. 

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